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Bud Lite Is Building A Life-Size Pacman Arena For The Super Bowl

Every year, we get to watch a series of commericals interspersed with occasional shots of people running into each other. But for this year’s Super Bowl commercial, Bud Lite has upped the ante: it’s built a life-size Pac-Man game.

As I4U have noticed, a few photos of the maze have been surfacing on Twitter and Facebook. It’s definitely a Pac-Man game, complete with light-up walls, jellies, and apparently, one poor victim actor trying to escape, presumably thanks to the jelly-melting magic of Bud Lite or something.

https://twitter.com/embed/status/553410011758481408

Although, on the one hand, this is an ad (an ad for lite beer, at that) and I should feel only visceral hate and rage towards it, there’s something deeply childhood-fulfilling about a lifesize Pac-Man arena. Hopefully, they’ll leave it up and invite the public in at some point. I have some high scores to defend. [
I4U]

Image credit: LA Fashion District/Facebook

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